What is marketing?

Marketing

It is defined as dozens of different ways. It also include determining demand, product on its price selected distributed channels.

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Ethical Issues

There Are Eight Principles of Ethical Marketing

1.  The common standard of truth will be observed in all forms of marketing communication.
2.  Personal ethics will guide the actions of marketing professionals.
3.  Advertising is set apart from entertainment and news and the line is clear.
4.  Marketers will be transparent about who is paid to endorse their products.
5.  Consumers will be treated fairly, depending on who the consumer is and what the product is.
6. Consumer privacy will be respected and upheld at all times.
7. Marketers will comply with standards and regulations set by professional organizations and the government
8. Ethics should be discussed in all marketing decisions in an open and honest way.

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Unethical Issues 

1. Misleading Statements
2. Making false or deceptive comparisons about a rival product.
3. *Inciting* fear or applying unnecessary pressure. “Limited time offers” are notorious for the latter, which is fine if a deadline really exists and the tone doesn't sound threatening. 
4. Exploiting emotions or a news event.
5. Stereotyping or depicting women as sex symbols merely to draw attention to a product.